Advertisers are constantly on the lookout for the latest and best platforms to help increase visibility and ensure budgets are being utilized effectively.
This is why many advertisers, whether they belong to an SME or a global organization, are turning to Demand Side Platforms to reach their target audiences.
In this article, we will explain what a Demand Side Platform is, with a focus on the Bidmind DSP service and the potential when using the software.
Image courtesy of Glen Carstens-Peters (Unsplash)
What is a Demand Side Platform (DSP)?
A Demand-Side Platform or DSP, is a programmatic advertising platform that enables users to bid on a variety of display inventories across a range of publishers.
These display opportunities include CTV, video, audio, mobile, search engines, and more.
With a DSP, the decision-making process is fully automated, with intelligent algorithms choosing the correct bid price in real-time to manage your budget effectively and gain the most exposure for your ads.
This method significantly speeds up the buying process and frees up your time to focus on other areas.
The targeting functionality of the platform allows you to reach your core target audience across multiple publishers, extending the reach of your ads and securing the best-value inventory.
Traditional ad networks are becoming a thing of the past, and DSPs are the next step in the evolution of media buying.
A DSP gives advertisers access to multiple channels in real-time with its smart algorithms.
Previously an advertiser would be required to contact sometimes hundreds of publishers individually on an ad network, which was a laborious and time-consuming process.
With a DSP, the process is easily and quickly configured, with the algorithms completely removing any manual bidding.
Facts and Figures
- 92% of marketing agencies are investing more time, resources, and budget into marketing automation integration
- 68% of businesses use automation in some way.
- 88% of video marketers reported that video gives them a positive ROI.
(Source: https://www.hubspot.com/marketing-statistics)
Why choose Bidmind DSP?
Bidmind DSP (https://www.bidmind.com/demand-side-platform) is one of the best platforms on the market to help advertisers set budgets, identify their target audience, and place ads across a range of channels in an automated and targeted way to generate leads.
But what are the key benefits of this DSP platform which sets it apart from the competition?
A trusted inventory to diversify media buying – The vast inventory and supply-side platforms, in addition to the exclusive publishers linked to Bidmind, greatly improve your chances of reaching your key target audiences.
These supply partners ensure high-quality traffic and an improved lead generation ratio compared to many other platforms on the market.
Third-party audience management – The tools provided on Bidmind DSP allow users to manage any third-party audiences, as partners provide exclusive data segments to help you optimize future campaigns.
These segments include data relating to demographics, interests, and behaviors for improved brand performance, helping you pinpoint the correct audiences and advertising channels.
Leading anti-fraud partners – Teaming up with leading anti-fraud partners, Pixalate and DoubleVerify, Bidmind successfully safeguards against fraudulent ad impressions to protect your brand.
Any fraudulent user behaviors are identified in real-time, giving you peace of mind that the data provided is legitimate.
Advanced targeting solutions – The platform provides users with over ten different targeting options to really narrow down their target audience and improve return on investment.
These targeting options include; geo, time of the day, browser, OS, IP, category, and more.
Geofencing, cross-device targeting, and retargeting campaigns are particularly effective in terms of defining that perfect demographic.
We hope this article has answered any questions you may have about Demand-Side platforms and the benefits of Bidmind DSP.
Good luck in any of your future advertising endeavors.
