SEE WHEN TO 👉 HIRE AN INJURY ATTORNEY!
The cannabis industry is exploding across the US as weed legalization becomes more widespread.
Businesses are popping up everywhere, hoping to take advantage of the boom.
How can you make yours stand out?
By effectively using marijuana marketing.
State legislation makes it challenging to promote cannabis businesses, though.
Traditional advertising methods like newspapers, tv, and radio are almost impossible to break through, leaving online as the only platform.
Do you want to know how to use cannabis digital marketing to be the biggest and best in the industry?
Read on for our tips and tricks to make selling those autoflower seeds in the USA easier than ever.
— Find Your Target Audience
Know who you’re targeting for your marketing to have the most effect.
The cannabis industry has a lot of niches, so a general approach only gets you lost among thousands of others.
Medical and recreational user groups include different ages with varying priorities.
Are you selling only CBD products for their wellness benefits?
Maybe you want to promote seeds or weed gardening items like fertilizer for home growers.
Focus on the right group to get noticed.
Once you identify your target audience, it’s time to start putting your marketing strategy together.
— Invest in SEO
Search Engine Optimization (SEO) is the process of boosting web traffic to your site from search engines.
The higher your business appears on these lists, the more people will click.
How can you get more traffic on your page?
Your website needs to include specific keywords and content about your chosen niche.
Knowing how to market your dispensary with SEO differs from what a CBD oil shop needs to use.
Investing in SEO software allows you expert insights into your niche and tells you which keywords to use and how often.
Underuse the words, and you won’t get noticed; overuse them, and you risk getting penalized.
Optimizing your SEO technique with a professional tool brings you the best results.
— Keep Your Page Up-to-date and Appealing
Your website is what customers see first and acts as your sales agent.
Keep offers and products updated regularly and ensure contact information is correct.
The look and feel of your site are what get buyers to stay on your page and return.
An easy-to-navigate website is crucial—if a customer can’t find the checkout, they’ll bounce.
A slow-loading page is another sure-fire way to get shoppers to search elsewhere.
Use dispensary content marketing methods like images of your products and reviews from previous buyers to promote your items.
Add a blog to attract more readers and increase the time potential customers spend on your page.
— Consider Guest Posting
If you’re adding quality content to your own website, why not use similar techniques to draw customers from other pages?
Find cannabis-related sites with high authority in the industry that accept articles written by guest posters.
Write engaging copy with SEO optimization and include backlinks to your site.
Most pages allow you a link or two, which readers see and click, sending them to you.
Use similar techniques by joining groups, communities, and forums on Facebook to promote your page.
— Contact Influencers
Influencer marketing in the cannabis industry is a must.
This form of advertising has become wildly popular over the last few years and is a modern way to get your business noticed.
Depending on your reputation, you either have to reach out to an influencer, or they’ll get in touch with you.
Those with more significant followings have a bigger chance of boosting your sales.
Find someone influential in your niche to have the most impact.
When followers trust their judgment and knowledge on a topic, they’re more likely to try it themselves.
So, if you sell high yielding strains, an influencer with canna-gardening experience is a must.
The influencer tries your products or services and then promotes them online—usually on social media.
Fans of the niche and followers see a reliable source recommending your business and jump on the bandwagon.
— Use Social Media
All marijuana marketing strategies should include social media.
These platforms reach more people globally, rapidly increasing potential customers.
Post articles and images about your business and engage with your audience through comments.
Don’t pick just one social media platform—use Facebook, Instagram, Twitter, LinkedIn, YouTube, and TikTok.
Each application appeals to a different audience, so the more you use, the broader reach you have.
Social media marketing helps:
- Build your brand awareness
- Generate and nurture leads
- Increase your brand authenticity
- Grow your audience
- Build a community
— Optimize Your Google My Business Page
Most consumers use this search engine to find a business, its location, contact information, and web address.
People who can’t see what they’re after get frustrated and look for another brand offering the same product or service.
Keep your details up-to-date to avoid potential customers going elsewhere.
Google My Business is a free tool that adds your marker to Google Maps.
This marketing method is a fantastic way to boost your authority and show you’re a reputable brand.
— Advertise Your Way to the Top
Put these marijuana marketing tips into practice, and you’ll see your business grow in no time.
Find your target audience to know who to aim your advertising at for the greatest effect.
Brush up on your SEO strategy and keep your website and other platforms up-to-date.
Reach out to get more organic traffic through influencers or guest-posting on other sites.
Stay on top of your marketing methods to stand out in the ever-growing cannabis industry.
— Jennifer Gallagher
Jennifer Gallagher, an experienced cannabis grower at SeedSupreme Seedbank.
During a 7-year career in the marijuana growing business, Jennifer has gained a high competence in this field.
As far as weed is concerned, she knows it all inside out.
Jennifer is an expert in pot-growing, as well as cannabis types and their effects.
She’s also familiar with all legislation nuances.