Best time to post on TikTok

best time to post on tiktok

As a TikToker, you might want to know the best time to post for optimum results.

Of course, that was why this post was written.

After reading through this post, you know the best time to post on TikTok.

You don’t want to miss that, I guess?

The more reason why you need to read all the way through between the lines.

TikTok is another social media platform with a difference.

It is used to create and share video content.

The video has a duration ranging from 15 seconds to 3 minutes.

The platform allows for video sharing in diverse genres which include but are not limited to comedy, pranks, dance, food, etc.

Irrespective of your video content, you will always find a suitable category for it.

The use of a platform like TikTok is basically to pass your video content to the world and to gain more followers.

Attracting more views, shares, and followers is dependent on the quality of the video content and some other factors.

If this must be achieved, some form of expertise must be put in place.

Apart from the quality of the TikTok video, there is an important factor that determines the acceptance and sharing of video content.

This has to do with the time of posting on TikTok.

The TikTok platform has different engagement timings and if you must achieve a high engagement rate with your video content, you must mind the timings.

It means you can’t just post on TikTok haphazardly if you intend to get GOOD results with your video content postings.

So let’s get into it.

Best time to post on TikTok

To start with, begin by identifying your audience.

Every video genre has its audience.

You need to discover your audience on TikTok.

Knowing your audience is a prerequisite to discover the best time to post.

Once you discover your audience, then you need to know your audience.

Knowing your audience helps you to understand when they come online.

This can help you to structure a planned posting to be able to engage them.

Next, you need to know how long they stay online on TikTok.

Just knowing when they come online is not enough, you need to know how they stay online per time.

This will help you to figure out the best time to post on TikTok to reach your target audience optimally.

It is possible your audience comes online on TikTok at different times but the one that will give the best result will be when they spend more time online.

Another way to know the best time to post on TikTok is by using the available statistics that reveal high engagement rates.

All social media platforms have their engagement timelines, TikTok is not an exception.

You may need to research the high engagement rate times for TikTok generally.

And to get a better result, you should narrow it down to your video category.

Narrow it down to your video category helps you to focus on those that are interested in your video content.

You may as well research people in the same category of TikTok who have a high engagement rate on their video sharing.

Analyze their video posts to determine the best time to post in that category.

Influencer marketing hub did a similar analysis and they were able to find the best time to post on TikTok per day.

They analyzed 100000 posts before they were able to conclude.

Although theirs was general, you can be more specific by researching a category.

Interestingly, the engagement rate per time is not the same for all the days of the week.

Irrespective of how you are determining the best time to post, you must keep this in mind.

If you have identified your audience, you will discover that your audience will not always be on TikTok at a particular time every day of the week.

It will be on different days of the week at different times.

It is the same if you are using the general engagement data.

This is simply because humans do not operate like robots.

It is important to note that any best time arrived at from your research or findings will not always be the best time.

People change, activities take new turns and you must be able to discern when times of change.

Change is the only constant thing, you can’t afford to be too rigid about it.

This means that the search for the best time to post on TikTok is a continuous search.

Be prepared for it!